![]() It was so profound and insightful, I read it three times in a row.” –GREG RENKER, President, Guthy-Renker “The best sales tip I ever got was encouragement to read INFLUENCE by Dr. “For marketers, it is among the most important books written in the last 10 years.” –JOURNAL OF MARKETING RESEARCH It offers excellent insights for those who sell, but even more importantly for all of us who negotiate and buy.” –ROGER FISHER, Director, Harvard Negotiation Project, Co-author of “Getting to Yes.” “This marvelous book explains in clear, practical language the ways in which we become persuaded. Here's what people are saying about the material in INFLUENCE: Science and Practice: 8.Instant Influence: Primitive Consent for an Automatic Age. The Allures and Dangers of Blind Obedience. Why Do I Like You? Let Me List the Reasons. ![]() 3.Commitment and Consistency: Hobgoblins of the Mind. ![]() ![]() 2.Reciprocation: The Old Give and Take … and Take. All chapters conclude with “Summary” and “Study Questions.” Preface. ![]()
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